The Company

2012 Technologies will develop an eCommerce platform that allows users to buy and sell automotive products from all over the world. The software will integrate services including payment processing and escrow, all shipping functions, and currency conversion; properly classify products within the Customs Tariff Act, integrate existing social networks with a vast and comprehensive eCommerce network, and more.

Management

The 2012 Technologies management team consists of marketing professionals who are experienced with and involved in the automotive market that the company is targeting.

Customer Problem

A disconnect exists in C2C markets for niche products that separates buyers and sellers from the services needed to trade with efficiency and security. Buyers looking for second hand parts and accessories for their vehicles often experience great difficulty finding the right product, and many find themselves browsing multiple sites daily. Once a product is found, each successive step of the transaction generally takes place through a different service provider, adding complexity and risk for both parties.

Product/Services

2012 Technologies’ service will allow users to list items with pictures and video and choose a selling price based on real market data. They will be able to use product information from 2012’s database that will make listings more informative and accurate. Buyers get accurate, real-time, landed-cost estimates including shipping, customs fees, and currency conversion. Power will be placed in the buyer’s hands through a built-in escrow service, effectively reducing the risk of buying over the internet.

Target Market

The target market consists of males between the ages of 16 and 35 residing in North America, Europe, Australia and Japan. As a group they are generally tech-savvy, spend a lot of time online, and spend a large portion of their disposable incomes on their vehicles.

Customers

A list of potential customers is available upon agreeing to the terms of 2012’s NDA.

Sales/Marketing Strategy

2012 Technologies intends to integrate with hundreds of social networks effectively funneling hundreds of thousands of monthly unique visitors to 2012’s website.

Business Model

2012 will charge a fee upon the successful sale of a listing.

Competitors

The competitors in the C2C space are generalists that have largely ignored the needs of niche markets. These include eBay Motors, Craigslist, Kijiji, and Amazon. There are also a few direct competitors who have attempted to fill portions of the market gap that 2012 has identified. None are markedly successful.

Competitive Advantage

The services 2012 intends to offer are not currently being offered in tandem by any single provider. There are several other competitive advantages that arise from 2012’s market penetration strategy.

For more information please visit www.2012technologies.com or www.styckyd.com